Content Co studio
Build government content skills that last — through real work, with guided AI support that teaches you to think, not just produce.
A self-paced 12-module program for Australian government content professionals. You build plain language, accessibility, structure, and strategic judgement by working on real content, using AI prompts designed to work with whatever tool your agency has approved.
About this program
Content Co Studio was developed by Ellen Harvey, a content design consultant who led whole-of-government digital consolidation for the ACT Government.
(What’s that? The decommissioning 60 government websites, reducing content by 90%, and cutting average call centre call times from 7 to 4 minutes.)
It was built for the people who need to understand content design but have never had structured training in it: policy officers, program officers, subject matter experts, communications teams, web publishers, and anyone else who touches content as part of their job. It is more engaging than a three-hour presentation on the subject — and more useful.
The problem
Government content teams are expected to produce content that is clear, accessible, strategically sound, and fit for digital channels. Most are doing that without enough support to do it consistently.
The options available tend to fall into familiar traps. Generic writing courses with no government context. Accessibility guidance that is hard to apply to real content under real time pressure. AI tools promoted without a clear method for using them well. In too many agencies, capability uplift means a workshop that produces action items nobody has time to follow up.
That leaves people doing complex content work without the confidence or consistency the work requires.
The solution
Content Co Studio is a guided practice system.
Participants do not sit through lessons — they work through real content problems using structured modules, practical worksheets, and guided AI prompts.
Every prompt is self-contained: role, context, constraints, and task built in. No custom AI tool required. The prompts work with Copilot, ChatGPT, Claude, Gemini, or whatever tool a participant's agency permits.
The result is capability that is immediately useful in day-to-day government work.
What makes Content Co studio different
Builds judgement, not dependency
Every module asks participants to assess AI output, not just accept it. The program develops content judgement — so participants get better at the work, not just faster at producing it.
Built for the Australian government context
Designed for the realities of Australian government content: public information, service content, approvals constraints, governance, and strategic trade-offs.
Guided AI prompts, not a proprietary tool
Every prompt works with Copilot, ChatGPT, Claude, or Gemini. No custom assistant, no new system to learn, no vendor lock-in.
Learning through real work
Participants bring real content challenges and improve them as they learn. The capstone uses content from the participant's own context.
Each module comes with a worksheet, a guided AI prompt sequence, and a set of designed reference resources — cheat sheets, decision cards, templates, and checklists you keep and reuse in live work after the program ends.
A few worth naming: a keep/move/merge/split/remove decision card, a content review sequence, a service content component checklist, a content rationale template, a stakeholder framing guide, a common AI problems checklist, a verification checklist for AI-generated content, and a full content design workflow reference.
These are not supplementary materials. They are the course. The modules are the teaching structure. The resources are what you take back to your desk.
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designed resources — yours to keep
Who is this for
- SMEs and subject-matter contributors
- communications professionals managing service information
- policy and program teams who publish public-facing content
- digital content officers
- contractors and advisors supporting government websites
- team leaders building content capability across a function
No content design background required. The program builds from fundamentals, so participants with a policy, communications, or program background get as much from it as working content designers.
No prior AI experience required. Module 1 covers responsible AI use in government contexts, including how to protect judgement, privacy, and accuracy.
The 12 modules
- 01 Orientation: how Content Co Studio works
- 02 Understanding user need and task
- 03 Plain language fundamentals
- 04 Structuring for scan and comprehension
- 05 Accessibility in practice
- 06 Writing service content that helps people act
- 07 Content strategy for government contexts
- 08 Information architecture and page planning
- 09 Reviewing and critiquing content
- 10 Using AI as a content partner, not a shortcut
- 11 Communicating strategy to stakeholders
- 12 Capstone: transform a real piece of government content
How it works
Enrol as an individual or register your team for a group intake.
Receive access to the Content Co Studio lesson hub and your participant workspace, with your worksheets, prompt packs, and templates.
Complete structured learning activities and use the guided AI prompts to review, rewrite, structure, and strengthen real content. The program is self-paced — plan for around 2 to 3 hours per week across 8 to 12 weeks.
Apply the full content design method to a real piece of government content. Produce a structured assessment, a rewrite, and a content rationale you can use as a portfolio piece or internal case study.
Founding cohort
Content Co Studio Level 1 is the first in a planned three-level program. The founding cohort will help shape both Level 1 and the direction of Levels 2 and 3.
$495
Standard price $695 · First 12 seats only
Founding cohort participants receive early-access pricing, live office hours, direct feedback opportunities on content, structure, and delivery, and influence over the direction of future levels.
Pricing
Ready to start?
Founding cohort seats are limited. Join now, or download the business case to take to your manager.
Team enquiries, email hello@ellenharvey.com.au.