AI prompt pack for government content teams
Most published AI prompt guides are written for marketing teams or content creators. Government content design is a different job. The drafts are higher stakes, the review bar is higher, the consequences of a fluent but wrong answer are higher.
This prompt pack is built for the work content designers actually do in government: rewriting policy into plain language, testing whether headings work as a skim path, drafting error messages that don't blame the user, restructuring long source documents into accessible service pages.
Eight prompts. Each one has a job, a prompt template, and a note on the failure mode to watch for. None of them replace a content designer. They make a content designer's first pass faster.
Download the prompt pack
Instructions
Use the enterprise version of whichever AI tool your agency has approved. Never paste sensitive, unreleased, or personal information into a public tool.
Replace the bracketed sections of each prompt with your actual content or context.
Treat AI output as a draft from a junior writer who has read your style guide. Useful, always edited.
If the AI gives a vague answer, push back. 'Be specific. Point to the weakest sentence' often unlocks better feedback than the original prompt.
One prompt, in full
A taste of the pack. This is prompt 3 of 8: generate alt text for an image.
Write alt text for the attached image and description below. Keep it under 150 characters. Describe what's shown, not what it means. Skip phrases like 'image of' or 'picture of'. Match the tone of factual Australian government writing.
Image: [describe the image, including any text shown, the people in it, and the purpose of the image on the page]
Watch for: generic descriptions ('a person at a computer'). If the image is doing work on the page, the alt text needs to do that work too.
The full pack covers seven more prompts for plain language rewrites, skim-readability testing, jargon surfacing, error message drafting, comparing two drafts, restructuring source material into service pages (without producing FAQs), and auditing live pages for clarity. Plus a short note on where AI sits in a content team's workflow and what your judgement still has to do.
Want AI to make your team's work better, not faster and worse?
A prompt library is the easy part. The hard part is changing how a team works, what gets reviewed, and how AI shows up in your governance.
AI Workflows by Design is my offer for content teams who want to use AI without losing quality, trust, or the craft. Workshop, pack, or pilot, designed for Australian government teams.
Photo by Planet Volumes on Unsplash.