Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
How to brief AI for content: the three layers of context it needs
Generic AI content is a briefing failure, not a model failure. How to brief AI for content using the three layers of context it genuinely needs to get it right.
AI prompt pack for government content teams
Eight working prompts for Australian government content design tasks: plain language rewrites, error messages, alt text, and skim-readability. Free download.
AI-Era Content Strategy: How search and AI consume government information
AI assistants now sit between government and the public. A white-label strategy template for designing content that AI can cite accurately for service delivery.
Responsible AI use in government content isn't a policy question. It's a workflow question.
Responsible AI use in government content is a daily workflow question, not a policy question. Here's what it looks like at the desk where the content gets made.