Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
A government chatbot is only as good as the content behind it
A government chatbot just repeats the content behind it. Why government chatbot content design in Australia, not the platform, decides if the answers are right.
The DTA AI impact assessment tool: what content teams should do now
The DTA AI impact assessment tool now applies to any government content team using AI to draft or edit. Run it as a self-audit before procurement or audit does.
How to write alt text for (Australian government) websites
How to write alt text for Australian government websites: when an image actually needs it, how to describe its purpose, and who should own it in your workflows.
How to brief AI for content: the three layers of context it needs
Generic AI content is a briefing failure, not a model failure. How to brief AI for content using the three layers of context it genuinely needs to get it right.
AS ISO 24495 plain language is now an Australian Standard. Use it as a governance lever.
AS ISO 24495.1:2024 makes plain language a citable Australian Standard. Use it in your content governance framework, your next tender, or in your audit reports.
Responsible AI use in government content isn't a policy question. It's a workflow question.
Responsible AI use in government content is a daily workflow question, not a policy question. Here's what it looks like at the desk where the content gets made.
What 'boring' content actually is, and why it's the right answer for government
Boring content isn't dull. It's predictable, calm and trustworthy. For government, regulated and high-stakes audiences, that's a feature.
The DTA Cloud Policy starts 1 July 2026. Here's what it means for content teams.
The DTA Cloud Policy starts 1 July 2026. Here is what content teams must shape: CMS choice, content model, decommissioning order. Get a seat at the cloud table.