Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
Content audit metrics: the five measures that get executive sign-off
Content audit metrics that get executive sign-off: relevance, accuracy, accessibility, traffic, and decision-readiness, scored on one cover page they will read.
How to write alt text for (Australian government) websites
How to write alt text for Australian government websites: when an image actually needs it, how to describe its purpose, and who should own it in your workflows.
Year 7 reading level isn't a target. It's a constraint that should change how you write everything.
The Style Manual sets the year 7 reading level for Australian government content. Most agencies miss this target because they edit the words, not the structure.
PDF/UA (ISO 14289) is the standard for accessible PDFs. Most government PDFs do not meet it.
PDF/UA (ISO 14289) is the international standard for accessible PDFs. Most Australian government PDFs do not meet it. The fix is governance, not better tooling.
Content review checklist
A content review checklist for Australian government websites covering plain language, accessibility, structure, and governance. Adapt and use.