Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
How to measure content design impact when there's no baseline
Measuring content design impact without a baseline: pick one defensible measure, record the diagnostic state precisely now, and your first number is the before.
Content audit metrics: the five measures that get executive sign-off
Content audit metrics that get executive sign-off: relevance, accuracy, accessibility, traffic, and decision-readiness, scored on one cover page they will read.
PDF/UA (ISO 14289) is the standard for accessible PDFs. Most government PDFs do not meet it.
PDF/UA (ISO 14289) is the international standard for accessible PDFs. Most Australian government PDFs do not meet it. The fix is governance, not better tooling.
A content audit is not your first step
A content audit is the third step. Before you review a single page, you need both a content inventory and an impact assessment. Here is what all three steps do.