Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
The eight decisions a content governance model has to make
Content governance for Australian government is eight decisions, not a document. Who owns, who approves, what standard, what triggers retirement, and who answers.
Your website content is a Commonwealth record. What that means before you delete a page.
Deleting a page on an Australian government website is a disposal decision. Here is what records management really asks of your content team, and in what order.
What the Digital Access Standard means for content teams
The Digital Access Standard makes one architecture decision documented and reported: does this service need its own front door? Content teams hold the evidence.
How to manage content during a government website consolidation
Australian government website consolidation is more than a technical migration. Here's the guide to content decisions that determine whether the new site works.
Content management vs content governance: what the difference means for Australian government teams
A CMS publishes content. Content governance decides who is accountable for it. Why Australian government teams keep confusing the two, and how to close the gap.
How to refresh your content audit for the AI era
Most content audit templates predate AI. Add five columns for the AI era, and learn to test how AI systems read and cite your government content. No paid tools.
Keeping government website content up to date: build a currency system, not another audit
Keeping government website content up to date takes a system, not another audit. Set review dates, name one owner per page, and retire stale content by default.
A government chatbot is only as good as the content behind it
A government chatbot just repeats the content behind it. Why government chatbot content design in Australia, not the platform, decides if the answers are right.
The DTA AI impact assessment tool: what content teams should do now
The DTA AI impact assessment tool now applies to any government content team using AI to draft or edit. Run it as a self-audit before procurement or audit does.
How to brief AI for content: the three layers of context it needs
Generic AI content is a briefing failure, not a model failure. How to brief AI for content using the three layers of context it genuinely needs to get it right.
AI-Era Content Strategy: How search and AI consume government information
AI assistants now sit between government and the public. A white-label strategy template for designing content that AI can cite accurately for service delivery.
The DTA Cloud Policy starts 1 July 2026. Here's what it means for content teams.
The DTA Cloud Policy starts 1 July 2026. Here is what content teams must shape: CMS choice, content model, decommissioning order. Get a seat at the cloud table.
How to make the business case for content design in government
Most content design proposals in Australian government fail to get funded because they argue for quality. Here's how to frame the case using cost and compliance