Content design Guides, templates and articles
Guides, templates and articles about content design, government communications, digital experience with a few case studies thrown in for fun.
A government chatbot is only as good as the content behind it
A government chatbot just repeats the content behind it. Why government chatbot content design in Australia, not the platform, decides if the answers are right.
The DTA AI impact assessment tool: what content teams should do now
The DTA AI impact assessment tool now applies to any government content team using AI to draft or edit. Run it as a self-audit before procurement or audit does.
How to brief AI for content: the three layers of context it needs
Generic AI content is a briefing failure, not a model failure. How to brief AI for content using the three layers of context it genuinely needs to get it right.
AI-Era Content Strategy: How search and AI consume government information
AI assistants now sit between government and the public. A white-label strategy template for designing content that AI can cite accurately for service delivery.
The DTA Cloud Policy starts 1 July 2026. Here's what it means for content teams.
The DTA Cloud Policy starts 1 July 2026. Here is what content teams must shape: CMS choice, content model, decommissioning order. Get a seat at the cloud table.
How to make the business case for content design in government
Most content design proposals in Australian government fail to get funded because they argue for quality. Here's how to frame the case using cost and compliance